Three ways to work together. One platform behind all of it.

Every engagement runs on the Human at the Helm platform. The difference is how deep we go.

Some organizations need a diagnosis. Some need a complete rebuild. Some need an ongoing strategic partner who keeps them ahead of what is coming.

All three start in the same place: your Human at the Helm Alignment Score™.​

The Foundation Program

INVESTMENT: $7,500 TO $12,000  |  TIMELINE: 4 TO 6 WEEKS

The fastest way to understand where your marketing actually stands and what to do about it.

Most organizations have been adding to their marketing for years without ever stepping back to evaluate what is actually working. The Foundation Program is a structured AI marketing audit that assesses your full marketing picture, scores it, and gives you a clear remediation path if you need one.

What you receive:

  • Human at the Helm Alignment Score™ across all five dimensions
  • Scored assessment of your ICP clarity, messaging, positioning, customer journey coverage, and operational alignment
  • Full Trait Valuation Workshop™, facilitated with AI-powered setup and analysis
  • USP framework with three demonstrable, ownable points of proof
  • Prioritized remediation roadmap if your score is below 75
  • Marketing technology stack audit and recommendations

Right for you if:

  • You have marketing activity but are not sure it is pointing in the right direction
  • You are considering AI adoption and want to know if your foundation is ready
  • You have grown quickly and your positioning has not kept up

System Design

INVESTMENT: $13,000 TO $24,000  |  TIMELINE: 8 TO 12 WEEKS

For organizations ready to rebuild the foundation and deploy AI on top of it.

System Design is a complete engagement from diagnostic through deployment. We run the Foundation Program, fix what the score reveals, and build the AI-powered marketing systems your team will operate going forward.

What you receive:

  • Everything in the Foundation Program
  • Full remediation of gaps identified in your alignment score
  • ICP research, validation, and documentation
  • Competitor and industry analysis
  • Messaging architecture and copy framework
  • Demand generation flywheel built on your USP and points of proof
  • AI-powered content system design
  • Technology stack implementation plan
  • Staffing model aligned to your strategy and growth stage
  • 90-day activation roadmap

Right for you if:

  • You have outgrown your current marketing systems
  • You are ready to invest in a foundation that scales with AI
  • You want AI working for you, not just adding noise

Strategic Advisory

INVESTMENT: $3,000 TO $4,000 PER MONTH  |  ONGOING

For organizations that want a strategic partner as they grow into their new system.

After the foundation is built, the work of running at a higher level begins. Strategic Advisory provides ongoing access to the platform, the methodology, and a senior strategic partner who helps you navigate what comes next.

What is included:

  • Monthly platform review, tracking alignment score progress over time
  • Ongoing strategic counsel on positioning, messaging, and campaign decisions
  • AI governance: ensuring AI continues to amplify strategy, not drift from it
  • Quarterly system reviews and updates
  • Priority access to new platform capabilities as they launch

Right for you if:

  • You have completed a Foundation or System Design engagement and want to maintain momentum
  • You are scaling quickly and need a strategic anchor
  • You want someone in your corner who knows your business and the platform behind it

How Does Human at the Helm™ Compare?

Understanding where this fits relative to other options helps clarify whether it is the right choice for your organization.

What You Need Full-Time CMO Marketing Agency Human at the Helm™
Diagnostic before execution Rarely Rarely Always
AI readiness assessment No No Yes, built in
Proprietary scoring framework No No Yes, Human at the Helm Score™
Repeatable, platform-based No Partially Yes
Staffing and stack guidance Yes Rarely Yes
Pricing entry point $180K+ per year Varies widely From $7,500

Not sure where to start? Your score will tell you.

Every engagement begins with the Human at the Helm Alignment Score™. It removes the guesswork from where to start and gives you a clear, honest picture of where you are before we decide where to go.

Address

Whitesboro, TX, USA

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